The 2016 Oscars gift bag has been the buzz phrase in the last 48 hours. Apparently it contains among other luxuries: All expense trip to Israel, lifetime supply of a Pu-erh, Audi car rentals, hotel stays et all.
Distinctive Assets, a LA based company put it together calling its “Everyone Wins at the Oscars! Nominee Gift Bags.”
$300 personalized M&Ms; a 10-day, first-class trip to Israel ($55,000); a $45,000 walking tour of Japan. Oh, and $275 toilet paper.
The internet blew up with news of the 2016 Oscars gift bag. These were bags full of surreal luxuries, given to celebrities in the hope they will promote the products. But the story behind the bag is a little deeper than just some gaudy display of excess.
The company that puts the bags together, Distinctive Assets, is a Los Angeles-based marketing firm that has no affiliation with the Academy Awards. It calls the bags the “Everyone Wins at the Oscars! Nominee Gift Bags.”
On February 16, the Academy of Motion Picture Arts and Sciences filed suit against Distinctive Assets seeking an injunction and damages. Last year, the Academy warned the company to stop using the Academy name and its trademarked “Oscars” without a disclaimer. With this year’s bag, “we had no choice but to file a lawsuit,” an Academy spokesperson said Friday.