Audi celebrates a new sales record. However, calculated on the seemingly eternal boom market in China, the wind blows now rougher. This has consequences not only for the Volkswagen subsidiary.
Frankfurt. In itself it could be satisfied in Ingolstadt: never so many audis sold in a half – 902.400. In Europe and the United States, the business is growing again. But all people on the biggest sales market downhill: China. With a decline of 5.8 percent in June, Audi had to accept a deep slump in the business in China for the first time for years.
Thus, the brand with the four rings has grown in the first half with just two percent. In the past year had Audi in China still a plus retracted by 17.7 percent. Audi sold every third car in China. The Ingolstädter are market leader in the premium segment in the far East with distance.
The boom in China seems already over. On Friday, the CAAM trade association conceded its forecast for the world’s largest car market. Demanch the Chinese market will grow by three percent at best this year and no longer by 6.9 percent. CAAM Chief Dong Yang said “The stock market affect car sales”, given the recent stock market crash of the Reuters news agency. “It currently 20 to 30 percent of fewer customers in the car dealerships come,” a dealer added. “Things look pretty grim.”
The slump at Audi is a signal for the entire industry. Rival BMW had recorded a slump in May and could make only slightly in June. Also for the Audi parent Volkswagen, the growth in China is over, only Mercedes was able to thanks to new models. Experts now expect price wars, because all manufacturers have increased their production capacity in China.
As the end of the boom will affect the balance sheets is still open: both Audi and BMW are launched with very cautious forecasts in the current year.