The site has stated that weight gain, as well as ageing gracelessly, are two of the main reasons that they remove members from the site. Although it may seem like a controversial method when it comes to controlling clientèle, the other members seem to appreciate it, as it means that the physical gene pool of all members remains at the highest quality possible.
The site is used by single people all over the world, and so far has rejected more than 3000 people from joining, the majority of whom are from the US. Genevieve Hodge, the founder of the website, has said that she does not enjoy rejecting new members, but that it is a ‘necessary evil’ that has to be done in order to maintain their ‘prized business model’. Loyal members support this wholeheartedly, as it keeps the site from being like any other ordinary dating site.