Facebook is changing its main feature : Like Button. After years of work Facebook could be able to swap their Like Button with the emoji reactions. People are still allowed to comment or post things with the traditional way, i.e., the like button however starting from Wednesday you will be able to have six different reactions options to send whenever you hold on the like button for a while whether you are using a desktop or smart phone. These reactions include are as follows; angry, sad, wow, ha-ha, love, and like. Facebook believes that these reactions will be more useful to people who had been requesting an innovation in the social networking website.
Forbes News :
After more than a year of working to build alternatives to its trademark ”like” button, Facebook’s has globally launched emoji “Reactions.”
Users can still respond to a post or comment with the traditional “like” button. But starting Wednesday, holding down the “like” button on mobile or hovering over the icon on desktop, gives users an expanded menu allowing them to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.”
Facebook Reactions: Meet the New Facebook Like Button
After a year of testing, this is what the new Facebook Like button looks like. Meet Facebook reactions, six ways to respond to a Facebook post, including new Facebook Emojis.
Facebook said it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy. Before emoji “Reactions,” users were often put in the awkward position of resorting to “liking” a post about a death or one that expressed frustration or disappointment, without distinction from how one would “like” an engagement photo. “Reactions” should solve this problem.
“We heard from people that they wanted more ways to express themselves on Facebook,” said Facebook product manager Sammi Krug. “When people come to Facebook, they share all kinds of different things, things that make them sad, things that make them happy, thought-provoking, angry. We kept hearing from people that they didn’t have a way to express empathy.”
“Reactions” should also help Facebook boost clicks. Krug said the team was initially concerned that housing “Reactions” behind the “like” button could make the feature difficult for users to find, but that hasn’t been the case. Users who have ”Reactions” have already been responding more frequently to posts than users without them. A bump in Facebook’s already strong engagement would be well received by investors, as well as by advertisers, who can learn more about users through data on their emotional response to content.
But even though new reactions are here, the Like retains its supremacy in Facebook’s pecking order. When you scroll through your feed, it’s still the Like button you see on every post — the rest are hidden beneath that long press. (On the desktop web, you can also access them by hovering over the Like button.) But to help you find the feature, Facebook will pop up a tip inside the app to show you how it works. People who tested the feature also found it because of the mix of icons that now appears below posts alongside likes. (Instead of telling you how many people liked something, Facebook now tells you how many people “reacted” — somewhat robotic language that was chosen for its simplicity, the company says.)
Notably, reactions will be available for both individual and business pages — meaning that if you want to angry-bomb a bad advertisement in your News Feed, there’s nothing to prevent you from doing so. But Facebook says it will keep an eye on any misuse of reactions. So “haha” at the death of your friend’s grandmother at your peril.
Given the emotional range of items people to post on Facebook, it’s long since time that the Like button make room for some alternatives. Facebook’s relative slowness in introducing them speaks to the supreme importance of the News Feed in the corporate hierarchy: it’s the part of Facebook users see the most, and it’s also where the company makes the bulk of its profits. People will quibble with the implementation, but on the whole it feels thoughtfully designed. Likeable, even.