Plain simple liking on Facebook is a thing of the past after the social networking giant announced the new hip way of rating a post in a form of an emoji. Facebook now understand that ‘Like’ might not be appropriate for all the posts and different sentiments need to be expressed.
USA Today News :
Here’s something you might love: You don’t have to just “like” Facebook posts anymore.
By popular demand, Facebook is going beyond the ubiquitous thumbs-up button with a new shorthand to express your thoughts and feelings.
Acknowledging that “like” isn’t the right sentiment for every occasion, the giant social network is offering new options. Reactions, five emoting emojis, are rolling out to Facebook’s more than 1.5 billion users around the globe starting Wednesday.
With a click of a button, you can choose from new emotions when commenting on a status update. Hold the “like” button on mobile or hover over the like button on desktop and five animated emoji pop up. Tap on love, haha, wow, sad or angry to express your reaction. Posts in News Feed will now show a tally of the reactions — how many loves, how many wows — a post gets.
Make no mistake: Reactions are not designed to capture the full range of human emotions. No meh or trash, Facebook wants to give people a fast and simple way to express thoughts or feelings in a positive, supportive way, not to troll friends.
Engagement runs high on Facebook and Facebook wants to keep it that way. Nearly 1.6 billion people visited the social network at least once a month in the fourth quarter, up from 1.55 billion people in the third quarter, and 1.04 billion visit Facebook every day.