On Monday, HBO revealed that they will be launching a new stand-alone service, called HBO Now. This service will cost $14.99 a month, and will be launched next month on all Apple devices. This will be the first time that this premium cable service will be offered directly to customers, and will no doubt begin to change the way that other companies offer their services.

For a long time now, HBO, along with sports, has been considered as the glue that holds Pay-TV packages together. If people want access to HBO shows, including extremely popular ones such as Game of Thrones, Girls, and True Detective, then they previously were only able to watch these by purchasing a TV bundle which included HBO, often paying up to $100 a month.

HBO and Apple Strike a DealThe demand for more options when it comes to watching TV programmes is rapidly increasing, with many customers now choosing to watch shows on their tables and phones. This move by HBO will most likely accelerate the rate at which the Pay-TV packages have been dismantling, and will encourage companies to offer smaller packages, giving customers more choice and saving them money, as they will not be paying for channels that they never actually watch.

HBO have struck a deal with Apple, where the HBO Now service will be offered exclusively on Apple devices for the next 3 months. After this, HBO will begin to offer the service on a wider range of platforms, making it more accessible for other users.