New York -With Spring to come by, BBDO New York has initiated a completely new Home Improvement Confidence for Lowe’s in the busiest season of the brand.
With spring just around the corner, BBDO New York has launched a new “Build Your Home Improvement Confidence” for Lowe’s for the brand’s busiest season.
In a series of 30-second broadcast spots, BBDO New York shows how Lowe’s can help build your confidence for home improvement projects with the right advice and guidance, and how that confidence swell doesn’t exactly transfer to other areas. In “Crabgrass” (featured above) for example, a man tells his neighbor how Lowe’s gave him some tips, helped him pick out the right fertilizer to transform his lawn and made him feel like he could do anything. He soon learns, however, that he can’t fold a fitted sheet.
Other spots employ a similarly humorous approach to situations such as a man thinking he can learn sign language so he can talk to a gorilla because Lowe’s showed him how to build a deck and a man pitching a terrible idea to his boss after gaining a swell of confidence from installing a vanity. All of the campaign aspects drive viewers to a content hub hosted on Tumblr, which “curates the best of Lowe’s informational, instructional and inspirational content and is the centerpiece of the new initiative.” While the humor is pretty hit-or-miss, the concept fits with the tagline and content hub well, and is adaptable enough for future expansion or reinterpretation.
The department store is featuring this holiday sale online online only, lasting the entire day of St. Patrick’s Day (March 17th). The large apparel retailer is flaunting discounts of up to an additional 25% off certain footwear, jewelry, clothing, and household goods! Customers are also able to deduct and additional 10% on watches, mattresses, general furniture, and window trimmings such as cloth shades and blinds. Keep in mind- even clearance items are privy to this holiday sale! On top of all the amazing holiday savings, spend $99 or more on your St. Patrick’s Day order to quality for free shipping, or pick up your merchandise right at the store on online orders of $25 or more. JCPenny’s Luck-O-The-Irish Sale