Instagram already has 800 million monthly active users worldwide, making it one of the most popular in the market, Facebook vice president of global marketing solutions Carolyn Everson announced at an advertiser conference in New York.
According to their statements, Instagram reached this figure thanks to the 100 million new users that added between April and September this year. As it is remembered, when the social network was acquired by Facebook in 2012, only 200 million people used it.
According to the executive, this increase in users is not only due to the fact that it is a “trendy” social network among young people, but also to the increase of ads by various brands. This is due to its ease of use and multiple functions: Live transmissions, video sharing, photos, stories, among others.
Everson said that the number of monthly active users on Instagram represents a 14% increase from the 700 million registered in April. He added that Snapchat has only 173 million active users in August, although the social network has not revealed its exact figure.
Video views increased 80% in the last 12 months, and it was known that four times more clips are produced than in 2016. While the number of advertisers reached 2 million.