Chip maker Intel may close its department for smart small appliances, many employees are already announced. The departure from the Wearables market had already indicated itself after a product recall.
According to TechCrunch, Intel has released numerous employees from its Wearables division (New Devices Group) as well as the higher-ranking New Technologies Group and may thus be facing the withdrawal from the market with smart devices. The news page is based on sources close to the company.
Intel is in no way stepping back from the wearables business. In fact, we have several products in the works that we are very excited about, as well as prior launches that highlight our wearable technology such as the TAG Heuer Connected watch and recent Oakley Radar Pace smart eyewear.
In 2014, the company purchased Basis, a little-known producer of some truly excellent fitness watches. The acquisition was clearly a piece of a much larger puzzle for Intel, as it folded the brand into NDG — the New Devices Group — a new wing designed to make a big play for the booming wearables market, while hitting back against rival chipmaker, Qualcomm.
In June 2015, Intel picked up Recon, makers of wearable heads-up displays for cyclists, snowboarders and the like. Here’s what Recon co-founder, Dan Eisenhardt had to say at the time:
Intel is an ideal partner for Recon. Intel’s CEO, Brian Krzanich, made his commitment to wearable technology very clear shortly after assuming his current role in 2013. He reaffirmed that commitment in his keynote speech at the Consumer Electronics Show this January. Brian and his team, including New Technology Group head Josh Walden, share our vision for the potential of smart eyewear in the consumer and enterprise markets, and this deal reflects that shared vision.
This summer, however, cracks began to show in the company’s wearable plans. In June, Intel recalled Basis Peak devices due to overheating concerns — effecting, according to the company, roughly 0.2 percent of users. Rather than replacing the units, the company simply stopped sales of the device altogether. Intel took it a step further and shut down the Peak’s software support (including cloud storage), effective by year’s end.
Basis Peak Titanium Edition
It was clear at the time that this would prove a big setback for Intel’s wearable dreams. After all, the Basis acquisition hadn’t produced much for the company beyond the release of the Titanium, a snazzed up version of the Peak that looked a bit better with a business suit.
Now, according to sources close to the company, Intel is planning to take a major step back from its investment in the space — or possibly even exit wearables altogether. The changes will include a large number of layoffs in NDG, along with the larger New Technologies Group into which it was folded back in April of last year — a move already viewed at the time by some as an early sign of Intel’s displeasure with its wearables division.
The company has already informed a number of employees about the changes, with many expected to lose their jobs before year’s end. Reports thus far have been varied, but all point to a large job loss for those in the NDG and the possible shut down of the group altogether.
Along with the layoffs, the move likely means that much of NDG’s work will never see the light of day, including Basis Ruby, an unannounced fitness watch, which, at the very least, might have helped buoy the company following the unceremonious death of the Peak.
We’ve reached out to Intel and will update the story as soon as we hear back.