The daughter of the designated president has used a TV appearance at the side Donald Trumps for advertising for her jewelry company. Critics see in the PR action a proof of trumps of interest conflicts.
The discussion about conflicts of interest by Donald Trump’s dual role as a business man and future president is heated by a controversial PR campaign by his daughter Ivanka. Their jewelery company used a TV appearance of the Trump clan to make a 10.800 dollar bracelet from their collection.
The 35-year-old entrepreneur had the diamond-studded jewelery on Sunday evening well visible in an interview in the CBS broadcast “60 Minutes”, which reached the best broadcast time about 20 million viewers. Subsequently, her label “Ivanka Trump Fine Jewelry” was sent by e-mail advertising, in which the appearance was pointed out.
“Style Alert – Ivanka Trump wears her favorite bracelet from the Metropolis collection at ’60 Minutes'”, says the Mail. This was also the case for journalists, whose action came up against criticism. “It’s already happening: the Trump family sees the American president as a marketing opportunity,” tweaked Eric Lipton from the New York Times.
In the United States, the question of how Trump can reconcile business interests with the government is a matter of discussion. His family is also in the focus. Ivanka had already criticized in July, with promotional campaigns for clothing from her collection, which she wore during election campaigns. Now her label declared that she wanted to rethink such business practices.