A study carried out by Nielsen claims that Taylor Swift is a lot more influential than the hip-hop icon and producer Kanye West. However the facts are totally different and the study results can be considered as a failure. Both of the stars did brilliant things for both the community and nation however things supported by Kanye West seems like a bit more better than the famous female star, Taylor Swift. The argument that Swift’s representative bring up is the misogynistic messages in the lyrics. Which encourages Swift to make a speech while she won the Grammy for Album of the Year.

Kanye West is Still More Influential than Taylor Swift

The Daily Beast News :

The careers of Kanye West, hip-hop’s Fresh Prince of Provocation, and Taylor Swift, the “underdog” turned long-legged clique commander, are by now inexorably linked. And in the years since that fateful evening in 2009, when the words I’mma let you finish, but… were forever immortalized in internet lore, the two had reached a détente, culminating in Swift awarding West with the lifetime achievement award at last year’s VMAs, while poking fun at their Hennessey-induced onstage clash: “To all the other winners tonight, I’m really happy for you, and I’mma let you finish, but Kanye West has had one of the greatest careers of all-time,” exclaimed Swift.

Cut to today, and the pair is once again at odds. The acrimony stems from a line on “Famous,” a track off West’s new album The Life of Pablo: “For all my Southside niggas that know me best / I feel like me and Taylor might still have sex / Why? I made that bitch famous,” he raps.

West claims he not only cleared the line with Swift in advance but that she in fact conceived it, while Swift’s rep said that she did nothing of the sort, and even cautioned West about the song’s “strong misogynistic message.” Either way, it prompted Swift to fire back at West while accepting the Grammy for Album of the Year:

“As the first woman to win Album of the Year at the Grammys twice, I wanna say to all the young women out there: There are going to be people along the way who will try to undercut your success, or take credit for your accomplishments or your fame, but if you just focus on the work and you don’t let those people sidetrack you, someday when you get where you’re going, you’ll look around and you’ll know that it was you and the people who love you that put you there, and that will be the greatest feeling in the world.”

To add insult to injury, days later a secret recording of West ranting on the set of Saturday Night Live—which aired two days before the Grammys—leaked, with the rapper calling Swift a “fake ass” and proclaiming he was “50 percent more influential than any other human being,” including the late Stanley Kubrick, Paul the Apostle, and the Pablos, Picasso and Escobar. This prompted Nielsen Talent Analytics to release a study concluding that only 24 percent of U.S. adults consider West to be “influential” versus a whopping 55 percent for Swift.

According to Forbes, “Nielsen’s numbers are derived from weekly surveys of approximately 1,000 U.S. consumers who are asked their opinions on 50 personalities. These figures are also used to concoct the firm’s N-Score, a syndicated tool used to measure endorsement potential for entertainers.”

So yes, Swift’s “endorsement potential” certainly exceeds that of West—she’s a populist white pop performer who dresses like one of the ladies from the movie Pearl Harbor, while he is a Muhammad Ali-esque system-challenging shit-stirrer who is equal parts compelling and confounding, known as much for his boastful antics as his bracing beats. But influence shouldn’t be measured in album sales or brand-friendliness, but in how an artist has affected change in the culture. And it’s here where Swift falls far short of West.

And it’s here I should also mention that I’m a fan of both West and Swift, and have attended numerous concerts by each—including a particularly amusing episode wherein my brother and I were the only twentysomethings amid a gaggle of parents and young girls during a taping of Swift’s Live on Letterman performance while promoting her album Red. But the mythos surrounding Swift, one she’s taken pains to cultivate, and which is central to her post as a role model for millions of young (mostly white) girls, has always been murky.

According to the Swift fairytale, she is the consummate underdog, an outsider who grew up on a Christmas tree farm and was mercilessly bullied and rejected, but never gave up on her dream of music superstardom. The reality is a bit different. That Christmas tree farm Swift grew up on in Pennsylvania was actually purchased from one of Swift’s father’s clients (and the family summered at their oceanfront mansion in Stone Harbor, New Jersey). You see, Swift’s father is a very wealthy senior vice-president at Merrill Lynch—and the descendant of three generations of bank presidents—while her mother worked at a mutual fund and is the daughter of a rich oilman.

When Swift was 13, her parents brought her to New York City and introduced her to manager Dan Dymtrow, who landed the singer-songwriter meetings with the top record labels, as well as a modeling gig as part of Abercrombie & Fitch’s ‘Rising Stars’ Campaign. In the photo, a tall, slender Swift is portrayed balancing an acoustic guitar with one hand and dabbing her eye with the other; it’s the birth of the Swiftian persona, the unpopular geek who deserves your sympathy… while modeling for Abercrombie & Fitch in the eighth grade.

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He also blasted Taylor Swift for her response to his “Famous” line. West revealed that he gave Swift the heads up about the “I feel like me and Taylor might still have sex” lyric over the phone, noting that the pop star said, ‘Ooh Kanye, I like that line!’ He then references her recent Grammy speech, adding, “Then she won her award and said something completely different! She not cool no more. She had two seconds to be cool and she fucked it up.”

Kanye West summed up the retail industry’s biggest problem in one tweet

Retailers like Banana Republic, Gap, Old Navy, J. Crew, and Abercrombie & Fitch have all been struggling to lure consumers to shop at stores. Macy’s, Nordstrom, and Kohl’s have all reported disappointing earnings.

Kanye West, rapper, shoe designer, and master tweeter, has a solution that could potentially save these traditional retailers. He summed up in one tweet:

Kanye West summed up the retail industry's biggest problem in one tweet

This, while seemingly obvious, is actually very revealing of a major problem plaguing the industry.

Warm weather has been problematic for retailers. In fact, Macy’s says that when it was actually cold outside, it helped sales.

But the bigger problem is why retailers are forced to struggle with unseasonably warm weather in the first place. That’s because of slow supply chains.

Fast-fashion stores like Zara are thriving, largely because they can adapt rapidly to changes and trends.

“This is a significant point of difference to most other apparel retailers which usually commit in advance of each season and have no capability to change volume or introduce new styles mid-season,” Neil Saunders, CEO of consulting firm Conlumino, wrote in an email to Business Insider in December. “Zara has always been this way, but in today’s market where trends change rapidly and where the weather seems to fluctuate more, this has become a major source of competitive advantage.”

The old “season” cycle is more problematic than ever, thanks to Instagram. People want what’s on the runway as soon as they see it online, as opposed to waiting for months for it.

At this month’s New York Fashion Week, companies were showing fall and winter for later this year … when it’s cold(ish) right now. Banana Republic responded to this phenomenon this year by permitting consumers to purchase what they saw on the runway immediately.

Racked also pointed out Kanye’s seemingly ingenious idea, while hinting at how Burberry’s recent “see-now, buy-now” collection answered this problem.

So essentially, Kanye is summing up a world that operates like Zara. Though he doesn’t need any more ego boosts, it might be fair to say that he’s a budding retail genius.