Internet Explorer, Microsoft’s web browser that has been around for 20 years, has seen heavy investment from Microsoft ever since it was first launched in 1995. However, it has faced much criticism in the past, especially when compared to Google Chrome, which has outpaced Explorer in recent years to become to most used browser. Its speed has also been compared to other browsers, with Explorer lagging far behind Chrome and Mozilla Firefox.
Chris Capossela, the CMO for Microsoft, spoke about the new browser at Microsoft’s ‘Convergence’ event, saying that the new operating system, Windows 10, would have both the new browser as well as Internet Explorer. Testing has been carried out when it comes to choosing a new name for the browser, with the results showing that users would prefer the name to contain Microsoft. Currently, the browser is known as Project Spartan in-house, leading many to believe that the final name for the browser will be Microsoft Spartan.
Microsoft have been implementing a cross-device strategy recently, with this browser set to emphasise this, as it will most likely work on Windows smartphones as well as the Xbox One. Since many companies currently rely on web-based software that will only work with Internet Explorer, Microsoft will not be completely getting rid of their old browser just yet. Instead, they will keep it available and keep providing support for it over the next few years, as they don’t want to alienate a large portion of their users by making them rebuild their systems from scratch.