HTC has once proven their mission of transforming themselves beyond just smart phone by launching smart phone, virtual reality headset and a fitness tracker.
The two products have just followed the launch of HTC One M9. The will be more news during the HTC announcement has Samsung is expected to launch Galaxy S smartphone during a given event.
The event of HTC has the capability of allowing the company to show that they are broader personal technology company.
HTC is facing more competitive environment in the smart phone industry which forces them to broaden in their areas for survival after they discovered that growth in smartphone has significantly changed.
HTC made a deal that allowed them to collaborate more with Under Armour to allow them get into fitness area.
HTC has also ventured into the virtual reality since they believed that there was future in entertainment.