The Sacramento Kings’ success is translating to business downtown. According to the Downtown Sacramento Partnership, leisure spending has more than doubled from 2019 to 2022, and the fans are out in full force at the Golden1 Center. At Fizz, a bar located nearby, manager Cathleen Galster said that when the Kings win, they win. To celebrate, they’ve created “The Beam,” a drink that changes color when the Kings win, topped with champagne and offered at a discounted price. Fans are also flocking to Sauced BBQ & Spirits and Polanco Cantina before the game. Scott Ford, the Economic Development Director of the Downtown Sacramento Partnership, said that the light the beam chants make everyone proud to be from Sacramento, and that the city is aiming to host an All-Star weekend in the future.
Right now, Sacramento is the only NBA city that is not eligible to host an All-Star weekend, Ford said, due to not meeting the criteria for the number of hotel rooms within a certain vicinity. This, Ford said, is ultimately the next goal the city aims to accomplish, to continue the excitement for NBA and the Kings at an “All-Star” level. Chants rang out Friday night after the, and it’s clear the “Light the Beam” energy is here to stay.