Google TV to Replace Android TV in the Near Future

The death of Android TV is near; long live Google TV

Google launched Android TV in 2014, but it took several years for the platform to gain traction. Now, “Android TV” is being replaced by Google TV. Over the last decade, Android TV has appeared on TVs and streaming devices from TCL, Sony, Hisense, Nvidia, and more. By 2020, it was on seven of the top 10 global TV brands. Later that year, Google threw a curveball by introducing Google TV, based on the same underlying platform of “Android TV OS.” This led to two experiences living side by side. Google TV was the recommendation-forward consumer experience Google was all-in on, while Android TV was the experience that had been built up for years. It’s still easy to confuse the two, as they’re often sold side by side without any explanation of the differences. Google initially said the transition period would only last two years. Google TV would start to expand to TV manufacturers in 2021, and become the sole consumer experience in 2022. That goal was missed, as some manufacturers still use Android TV. However, nearly all of Google’s major smart TV partners have shifted to Google TV. Sony was first, followed by TCL in 2021 and Hisense in 2022. In the US, the shift has been evident, with more Google TV sets listed on Best Buy’s website than Android TV sets. Projectors based on Android TV have become common in recent years, and at CES 2023, Leica debuted the first projector to ship with Google TV. Streaming boxes and dongles are also seeing Google TV become more prominent. T-Mobile’s TVision Hub shipped with Google TV, and Mecool has released models in the KD3 streaming stick and the KM7 Plus box. Realme, Skyworth, and other brands have also adopted the platform. Android TV isn’t dead – it will continue to live on through devices designed for Pay TV operators, as well as in some regions of the globe. Since 2023 began, there have been several Android TV launches in Africa, China, and Taiwan – regions where Google TV isn’t formally available. It’s clear that “Android TV” is on its way out, with Google TV taking over.